ConversionMAX

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Find out how we can help you earn more.

CONVERSION CALCULATOR

Check, how conversion increase does impact your bottom line.

All figures are rounded. Initial state is conversion rate at the level of 0.5%, resulting in gross profit 5,000 EUR.
Use the Conversions Slider and see, how it impacts your results!

Conversion

Conversion

Traffic at the level of 100,000 users per month. Initial conversion is 0.5%, resulting in 500 transitions per month.

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Gross margin

Gross margin per cart is 50 EUR. Multiplied by number of transactions equals gross margin.

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Gross profit

There are fixed costs as well, like office, data centers, etc., which is assumed to be at the level of 20,000 EUR. Gross profit = gross margin - fixed costs.

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Gain from conversion!

We are earning additional money, on top of initial 5,000 EUR. It is a pure cash, generated from the conversion optimization. No additional traffic bought.

CONVERSION RATIO

Your website might earn more.

Areas of optimisation:

  • what is the main target audience of your website and how can this knowledge help you improve the web page?
  • what is the website speed, what slows it down and how can you make it faster?
  • what is the Customer path on the website, do they easily find what they are looking for, at what point do most users renounce and why does it happen?
  • is the website equally well available on all devices (in particular, the mobile ones) and web browsers?

konwersja

We use several specialist tools, export complete data, combine them in a coherent set and then analyse. We select them individually during the entire optimisation process. We have developed a range of analytical tools and ones that test web pages in terms of speed (GTMetrix), performing a 'health check', verifying compliance with the standards, browsers and devices (Browser Testing), registering user sessions (Piwik), mouse tracking (hotjar), questionnaire systems and many others.

DATA ANALYSIS

Your data might tell you more.

Areas of analysis:

  • how to use your data to increase website conversion?
  • how do you divide Customers into relatively homogeneous segments allowing to diversify your business strategy depending on individual characteristics?
  • what is the anticipated Customer Lifetime Value (CLV) and what does the probability of churn (customer migration) depend on?
  • what is the estimate of the amount of sales, the number of Customers, does a seasonal distribution or trends occur?
  • what is the value of Customer groups (cohorts) acquired from many sources and what is their ROI - what campaigns are most profitable?

We both use generally accessible tools (Google Analytics), Excel, as well as create our own R scripts, which allows for analyses individually tailored to specific needs of our customers. We possess software allowing for real-time forecasting using appropriately selected models (such as neuron networks and many others).

analiza

FEW FACTS

Using data in real life.

devices

Profits and registrations

Comparing profits (number of windows) and the number of registrations (colour of windows) for mobile devices, operating systems and browsers.
scrollmap

Scrollmap

Examining the scope of page scrolling by users
analiza

A/B Test

Conversion with confidence levels for two alternative versions of a given website
STEP 1: CUSTOMER'S OBJECTIVES

We aim at understanding the objectives and challenges faced by the Customer, we find out what data and elements of a given website need to be analysed.

STEP 2: DATA AND ANALYSIS

We collect data from a current website, analyse them and formulate hypotheses that we later verify based on additional data and A/B tests.

STEP 3: CONCLUSIONS

After a detailed analysis, we summarize the works and draw conclusions. We put forward recommendations for changes. A Customer receives a full report.

STEP 4: VALIDATION

We verify effects of the changes and introduce corrections, if needed. We prepare a website for constant monitoring.

We work until we get results. After that, we repeat the entire process.

WHO WE ARE

Meet our team.

By working in performance marketing and traffic monetisation for several years we have developed the abilities and experience needed to effectively optimise conversion and data analysis.
Now that we have an appropriate method, we want to help others pursue their goals in business.

MARTA

Data Scientist / Brain

data analysis, statistics, prediction models

FILIP

CRO Expert / Web Developer

conversion optimising, testing, analyses, UX

KOSTIANTYN

Front-End Developer

front-end, designing graphics, website creation

PIOTR

Ceo

project management, business analytics

ConversionMAX - internet analytics, conversion optimization